PPC Expert

PPC Expert

This year, we took it a step farther and also recognized International PPC experts, as well as some of the Top Rising Stars in PPC! We asked our readers to submit the names of PPCers just starting to burst onto the scene and destined to become an influencer. These “Rising Stars” just might be on the Top 25 list next year! Of course, voting is only one part of the complex, mostly boring (but fun for us!) formula that goes into calculating what makes someone truly influential in our industry. We’ll go into more detail describing how we arrived at the rankings, but the quick and dirty version is: We measured Vote Totals, Social Impact, and Traditional Influence for each person that received a vote. The Impact scores took into account only what someone has done within the last year to truly stay up-to-date as an influential expert.

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