PPC Campaign

PPC Campaign

Pay-Per-Click Campaigns: How to Succeed in PPC Every pay-per-click campaign is unique, but the most successful campaigns all share the same characteristics: a logical, organized structure, comprehensive keyword research, and ongoing management and maintenance. Image via Google However, while it is important to focus on and devote sufficient time to each of these areas, successfully managing a pay-per-click campaign is about working smarter, not harder. After all, youíve got a business to run, and PPC management can be a full-time job. Thatís why itís important to maximize your impact in as little time as possible, freeing up precious time to focus on what really matters Ė growing your business and taking care of your customers. The Importance of Pay-Per-Click Campaign Structure Many advertisers are primarily concerned with their keywords Ė and rightfully so, given that keywords are the foundation upon which pay-per-click campaigns are built Ė but how those keywords are organized and structured is equally important. Despite this, far fewer advertisers concern themselves with their account structure, which can result in diminished performance and an increase in wasted spend. Although there are many ways in which you can structure a pay-per-click campaign, such as a structure that mirrors the architecture of your website or by categorization of different product lines, all successful paid search campaigns share the same five elements: Campaigns Ad groups Keywords Ad text Landing pages These five elements can be visualized in the following way:

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